Academic Work

My Achievements

SAE projects from BUT Techniques de Commercialisation showcasing my academic journey and skills development.

My SAE Projects

Academic projects from BUT Techniques de Commercialisation at IUT Nice Côte d'Azur

SAE 1 November 2023

Market Positioning of a Simple Offer

Perfume Market Analysis

Group Work Semester 1

Topic

Analysis of the perfume market. The group studied brand positioning in different stores and made comparisons between competitors.

My Contributions

  • Took photos of perfume aisles in stores
  • Filled Excel tables with data
  • Created and analyzed graphs

Team

Clara, Jade, Luna + Rebecca

Self-Analysis

Found the project interesting but quite long. First group project - got along well with the team despite preferring to work alone. Creating graphs was the most challenging part.

Action Plan

Improve graph creation techniques and develop deeper analytical thinking.

SAE 2 January 2024

Prospecting Approach for Internships

LEGO Student Offer Development

Group Work Semester 1

Topic

Development of a new student offer for LEGO, including all related communication and prospecting strategy.

My Contributions

  • Created prospect sheet on Canva
  • Call script development
  • Results analysis with graphs
  • PowerPoint presentation

Team

Same team as SAE 1

Self-Analysis

Found the work interesting but very long (even longer than SAE 1). Many tasks required. Work was relatively simple but time-consuming.

Action Plan

Improve speed and efficiency to complete tasks faster and have time for other work.

SAE 3 December 2023

Creation of a Print Support

VitaliMaJn - Healthy Breakfast Product

Group Work Semester 1

Topic

Design of a healthy, portable breakfast product made from 100% recyclable plastic. Concept: "VitaliMaJn – The gourmet wake-up call at your fingertips" (small bottle with fabric handle and compartments for yogurt, fresh fruit, muesli, and nuts).

My Contributions

  • Market analysis
  • Questionnaire creation and analysis
  • Nutritional quantities calculation
  • Packaging design (shape and colors)
  • Promotional poster design

Team

Clara, Luna, Jade + Rebecca

Self-Analysis

Project was very long. Most difficult part was creating the poster using design software she didn't know at all.

Action Plan

Improve design software skills to become more efficient and autonomous.

SAE 4 Semester 1

Personal Portfolio

Life Story Documentation

Individual Work Semester 1

Topic

Honestly and conscientiously telling her life story in a portfolio format.

My Contributions

  • Full writing
  • Searched for and added old photos
  • Multiple proofreading sessions

Type

Individual project - preferred working alone

Self-Analysis

Spent many hours on this project - summarizing 18 years of life takes time. Preferred this individual work. Enjoyed doing it despite the time it required.

Action Plan

Find ways to work faster.

SAE 5 April 2024

Commercial Communication Project

Gourmet Mix - Fruit Juice for GM Brand

Group Work Semester 2

Topic

Creation of a new fruit juice for the fictional brand "GM". Tasks included finding a name, creating product compositions, designing the logo, and developing B2C and B2B prospecting strategies.

My Contributions

  • Proposed "Gourmet Mix" name (accepted by group)
  • Suggested fruit-shaped bottles
  • Created the logo
  • Poster design participation
  • Loyalty card development

Team

Luna, Clara, Jade + Rebecca

Self-Analysis

Really liked this project - allowed creativity and felt close to real professional work. However, very long and required a lot of effort.

Action Plan

Improve ability to design posters independently.

Want to see more?

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